# Postcard Travel Club — Full Reference

> India's first concierge club for conscious-luxury travellers — boutique hotels, signature experiences, mindful journeys. Founded 2020. 3,500+ members from 25+ countries. 230+ partner properties across 33+ countries.

This file is a long-form, machine-readable summary of Postcard Travel Club for AI crawlers and language-model retrieval. Source of truth: the live site at https://www.postcard.travel.

## What Postcard Travel Club is

Postcard Travel Club is an inclusive community of conscious travellers, boutique properties, travel designers and destination experts. The club exists to make conscious-luxury travel — high-quality, low-impact, culturally rooted journeys — discoverable and easy to plan.

Two distinct surfaces:
1. The free editorial, directory and community layer at https://www.postcard.travel — open to anyone, indexed by search.
2. The paid Concierge Club at https://www.postcard.travel/concierge — ₹25,000/year, gives members a dedicated concierge who plans bespoke trips with the club's vetted partners.

The brand was founded in 2020 in Bangalore, India. The bi-weekly newsletter "Postcard Traveller" lives on Substack at https://blog.postcard.travel.

## What "conscious luxury" means here

Travel that pairs five-star standards (boutique stays, curated experiences, signature service) with respect for environment, community, and culture. Practical commitments: working with owner-run boutique properties, hiring local destination experts, prioritising low-impact transport where possible, and surfacing properties' sustainability commitments rather than greenwash.

## Who Postcard serves

- Conscious-luxury travellers based in India and the diaspora, typically 30–55, who prefer boutique character over chain uniformity.
- Travel designers and destination experts who want a curated audience.
- Boutique hotel owners who want distribution to a values-aligned audience.

## Core sections

### Concierge Club — https://www.postcard.travel/concierge

Paid annual membership at ₹25,000/year. Members get a dedicated concierge who plans bespoke trips, books partner stays, and arranges signature experiences across India and 33+ partner countries. The fee is reviewed annually.

### Experiences — https://www.postcard.travel/experiences

A directory of curated travel experiences across themes: bushcraft, photography, ayurveda, food, festivals, wildlife, wellness. Each experience is tied to a property or destination expert.

### City Guides — https://www.postcard.travel/cityguides

Locally-written city guides covering artisanal restaurants, boutique shops, curated events, and conscious-luxury stays. Each guide is authored or edited by a destination expert who knows the city first-hand.

### Destination Experts — https://www.postcard.travel/destination-experts

Vetted local guides and travel designers who plan and lead trips for Postcard members. Each expert has a dedicated profile (URL pattern: https://www.postcard.travel/<expert-slug>) showing their travel diary and signature itineraries.

### Stays — https://www.postcard.travel/stays

The boutique-property directory: 230+ partner properties in 33+ countries.

### Editorial

- Postcard Traveller (bi-weekly newsletter on Substack) — https://blog.postcard.travel
- Podcast — https://www.postcard.travel/podcast

## Frequently asked

**Is Postcard Travel Club free or paid?** The website, directory, city guides, podcast and newsletter are free. The Concierge Club is paid at ₹25,000/year.

**What's included in the Concierge fee?** Unlimited trip-planning conversations with a dedicated concierge, access to vetted partner properties at member rates, and curated signature experiences.

**Where can the concierge plan trips?** Across India and in 33+ partner countries. The concierge works with 230+ vetted properties.

**How is Postcard different from a regular travel agency?** The focus is conscious luxury — boutique properties, owner-run stays, local guides and signature experiences — rather than chain hotels and packaged tours. The club model means members deal with the same concierge over time rather than a different agent per booking.

**Who founded Postcard Travel Club?** Founded 2020 in Bangalore, India. Team and founder details on https://www.postcard.travel/our-story.

**Where is Postcard Travel Club based?** Headquartered in Bangalore, India.

**Does Postcard publish a newsletter?** Yes — Postcard Traveller, bi-weekly, on Substack: https://blog.postcard.travel.

## Social presence

- Instagram — https://www.instagram.com/postcardtravelclub/
- Facebook — https://www.facebook.com/postcardtravelclub/
- LinkedIn — https://www.linkedin.com/company/postcardtravelclub
- Substack (newsletter) — https://blog.postcard.travel

## Legal

- Privacy Policy — https://www.postcard.travel/privacy
- Terms & Conditions — https://www.postcard.travel/terms-conditions